What is Better for Bread Flour?

Toast

From this site

http://natashaskitchen.com/2012/02/26/no-knead-artisan-bread-recipe/

the ingredients call among other for "3 cups better for bread flour or all purpose flour"

What is "better for bread flour"?

 

My guess is that it means "Bread Flour".

Ford

Better for Bread is a brand name for a Gold Medal Co. bread flour.