industry corrupts a good thing. Do they really think that they are going to attract Paléo buyers with this? Or really anyone who is looking for healthy ingredients in their bread? All I can see is that they are ripping apart a good ingredient and processing it to do what they want. Taking the flavour out of something so you can't taste can't be a good thing!
We need protein, fats and carbs for a well balanced diet. Wheat is not the enemy. In fact wheat provides a lot of b vitamins and minerals. What needs to be re-thought is our relationship to food rather than the food itself. If one over eats pea 'bread' then that isn't good either. All this worrying is counterproductive too. Stress = bad health. No reason you can't enjoy and benefit from your healthy homemade bread made from wheat.
I fully appreciate that some people have a genuine problem with gluten. For those people I'm sure it's a very difficult situation and I get it in those cases. But I think most people are looking for an 'easy fix' to the popular belief that carbs are bad. I'm an everything in moderation kind of person - and I think that's the easy fix. And if it happens to be rustic, sourdough, carb loaded flavour.. well then, pass me the slow churned salted butter - please and thank you!
possible good from something like this - for people who are truly celiac or gluten intolerant, for people who are allergic to other properties of common grains, and for people who for medical or whatever reason chose to eat a vegan / vegetarian diet and have difficulty in getting sufficient protein. It really is just another highly processed, convenience food-like stuff --- but not too far off what current perception is of "bread" ;)
While this SHOULD be a fairly small niche market, the trendy fads against grains (thanks to the whole Wheat Belly marketing phenomenon and similar myths), and against meat proteins for various mythical reasons (cow farts are a major cause of global climate change, for instance) could very well make a product like this very profitable. From the agricultural perspective, it would also be a huge gain to have another market for the pulses / legumes that will be planted to nourish the soil anyways (they are a very common and successful crop for adding nutrients back in to the soil when rotated between grain crops that deplete those nutrients). From the perspective of continuing to feed an exponentially growing population, a concocted product like this with high nutrient counts (especially protein and the B-vitamins) and in an internationally familiar, relatively stable, and easily transportable form (looks like bread) could be a significant contribution to fighting famine.
Personally, I find it rather entertaining to listen to the trendy people laud the positive aspects of new items like this, while at the same time refusing to eat grains and bread because they are "too processed" and "unnatural" and "unhealthy". I always like to see their expression as they try to explain to me how bashing the seeds of a plant with a rock, adding some water and some salt, and throwing it on a fire is "too processed" --- yet that is still the essence of all of the wonderful breads that we not-so-trendy folks endeavour to create and enjoy. I won't be bothered looking at a product like they are trying to create, but I will continue to occasionally include cooked lentils and other peas / pulses in my breads and other baking for their nutritional benefits and because I enjoy what they add to the flavour and texture.
I do hope that they come up with some other name for it than "bread", though, so that it can stand on it's own merits of flavour and texture and nutrition and not be continuously compared to the "real thing".
Bread causes global warming, gluten causes horrible health issues and carbs make you fat so bread is the leadng cause of death in the world......after everything else that causes death of course....and everything causes death including the worst one........ time
industry corrupts a good thing. Do they really think that they are going to attract Paléo buyers with this? Or really anyone who is looking for healthy ingredients in their bread? All I can see is that they are ripping apart a good ingredient and processing it to do what they want. Taking the flavour out of something so you can't taste can't be a good thing!
We need protein, fats and carbs for a well balanced diet. Wheat is not the enemy. In fact wheat provides a lot of b vitamins and minerals. What needs to be re-thought is our relationship to food rather than the food itself. If one over eats pea 'bread' then that isn't good either. All this worrying is counterproductive too. Stress = bad health. No reason you can't enjoy and benefit from your healthy homemade bread made from wheat.
...is forgotten tomorrow. I'll take my peas cooked with butter, a little salt and served up on my (carb filled) mashed potatoes, thankyouverymuch.
I fully appreciate that some people have a genuine problem with gluten. For those people I'm sure it's a very difficult situation and I get it in those cases. But I think most people are looking for an 'easy fix' to the popular belief that carbs are bad. I'm an everything in moderation kind of person - and I think that's the easy fix. And if it happens to be rustic, sourdough, carb loaded flavour.. well then, pass me the slow churned salted butter - please and thank you!
possible good from something like this - for people who are truly celiac or gluten intolerant, for people who are allergic to other properties of common grains, and for people who for medical or whatever reason chose to eat a vegan / vegetarian diet and have difficulty in getting sufficient protein. It really is just another highly processed, convenience food-like stuff --- but not too far off what current perception is of "bread" ;)
While this SHOULD be a fairly small niche market, the trendy fads against grains (thanks to the whole Wheat Belly marketing phenomenon and similar myths), and against meat proteins for various mythical reasons (cow farts are a major cause of global climate change, for instance) could very well make a product like this very profitable. From the agricultural perspective, it would also be a huge gain to have another market for the pulses / legumes that will be planted to nourish the soil anyways (they are a very common and successful crop for adding nutrients back in to the soil when rotated between grain crops that deplete those nutrients). From the perspective of continuing to feed an exponentially growing population, a concocted product like this with high nutrient counts (especially protein and the B-vitamins) and in an internationally familiar, relatively stable, and easily transportable form (looks like bread) could be a significant contribution to fighting famine.
Personally, I find it rather entertaining to listen to the trendy people laud the positive aspects of new items like this, while at the same time refusing to eat grains and bread because they are "too processed" and "unnatural" and "unhealthy". I always like to see their expression as they try to explain to me how bashing the seeds of a plant with a rock, adding some water and some salt, and throwing it on a fire is "too processed" --- yet that is still the essence of all of the wonderful breads that we not-so-trendy folks endeavour to create and enjoy. I won't be bothered looking at a product like they are trying to create, but I will continue to occasionally include cooked lentils and other peas / pulses in my breads and other baking for their nutritional benefits and because I enjoy what they add to the flavour and texture.
I do hope that they come up with some other name for it than "bread", though, so that it can stand on it's own merits of flavour and texture and nutrition and not be continuously compared to the "real thing".
Bread causes global warming, gluten causes horrible health issues and carbs make you fat so bread is the leadng cause of death in the world......after everything else that causes death of course....and everything causes death including the worst one........ time