The initial quarantine of 2020 created a baking boom that shattered the flour supply chain, but King Arthur Flour came back from it even stronger
https://www.eater.com/22178960/king-arthur-flour-supply-chain-baking-boom
King Arthur sold the equivalent of 23.7 million five-pound bags of flour in 2019. From April 1 to November 20 this year, the company sold 43.1 million.