Walking through my local shopping centre today I noticed a new store . . . . PoundBakery. I was somewhat aghast !
At a time when we are still struggling to educate the general public about what "real bread" is and why a product made with just flour, salt, yeast and water is inherently healthier, tastier and more satisfying than the crud churned out by "chorleywood" method supermaket baking laden as it is with ingredients running into the teens inc chemicals and 'E' numbers, I can but despair at this latest discount store approach to bakeries.
The Artisan Bread movement I think has been a difficult one. Most bakers I have spoken to are making meagre profits, some only doing it for a pastime rather than a business. Now we have discount bakeries hitting the high streets and shopping centres. What does this mean for the struggling artisan baker?
Here's an idea of what's on offer at PoundBakery as taken from their website:
Sausage/Bacon barms £1
Fresh sandwiches and filled barms £1
Freshly baked scones 4 for £1
White barms 8 for £1
Freshly baked loaves 2 for £1
I also saw Madeira cakes for £1.
At face value there is a world of difference in products here between this and an Artisan Bakery, but there was already a battle on between Artisan bakeries and supermarkets. It's a somewhat niche market appealing only to those who understand what a hand made loaf is all about and who are willing to pay a lot extra for a loaf.
Will the ever increasing number of "poundland" style discount stores simply create competition for supermarkets or will this now have an impact on the campaign to educate people towards real bread?Bread hits the Poundland culture!
Walking through my local shopping centre today I noticed a new store . . . . PoundBakery. I was somewhat aghast !
At a time when we are still struggling to educate the general public about what "real bread" is and why a product made with just flour, salt, yeast and water is inherently healthier, tastier and more satisfying than the crud churned out by "chorleywood" method supermaket baking laden as it is with ingredients running into the teens inc chemicals and 'E' numbers, I can but despair at this latest discount store approach to bakeries.
The Artisan Bread movement I think has been a difficult one. Most bakers I have spoken to are making meagre profits, some only doing it for a pastime rather than a business. Now we have discount bakeries hitting the high streets and shopping centres. What does this mean for the struggling artisan baker?
Here's an idea of what's on offer at PoundBakery as taken from their website:
Sausage/Bacon barms £1
Fresh sandwiches and filled barms £1
Freshly baked scones 4 for £1
White barms 8 for £1
Freshly baked loaves 2 for £1
I also saw Madeira cakes for £1.
At face value there is a world of difference in products here between this and an Artisan Bakery, but there was already a battle on between Artisan bakeries and supermarkets. It's a somewhat niche market appealing only to those who understand what a hand made loaf is all about and who are willing to pay a lot extra for a loaf.
Will the ever increasing number of "poundland" style discount stores simply create competition for supermarkets or will this now have an impact on the campaign to educate people towards real bread?
Which sounds like I could have had an influence, but in reality, don't,
my local "Hofer" or "Aldi" store installed a "bake center" and I've yet to give in to the temptation. However, I can see the problem... it is just too convenient with pressure to shop and not waste gas, reduce the carbon imprint while the small bakeries are declining. The extra trip to the bakery (and only a bakery) becomes time consuming. Location to clientele becomes key. "Sell where the majority of consumers migrate." First dropping prices below profits to lure consumers while slowly and steadily raising prices later or elsewhere in the store.
Another sore spot is with the "anti-wheat movement" ALL BREAD becomes "the bad" the nutrients, ingredient list and method is too easily overlooked.
...such as Euphorium and Paul's don't sell true sourdough. They are infinitely better than supermarket rubbish but all the same not the real deal. They all put yeast in their breads albeit non of the other crap found in the mass produced blocks of what they call "bread" in supermarkets. In fact, come to think of it, I rarely see small independent bakeries. I'd rather pay more for real bread, made with real ingredients and lots of care, and less on sweets or chocolates. And I hate this anti-bread movement too. Its so annoying and fad-ish. Diets that come out of Hollywood should be avoided like the plague. Bread is the staff of life.
unless one pumps it full of sugar, a tendency when the demand is high and not enough to go around.
I was repotting some plants and finally noticed the newspaper I was working over. Apparently many of our local Artisans have got together with the big supermarkets to have a "Local" section with their products.
http://www.von-dahoam-das-beste.at
Interspar supermarket chain claims to have 6,411 products form 621 locations in Austria including 1,173 local delicacies from 97 small producers in our county. That includes small bakeries, brewers, honey farmers, herb growers, egg farmers, picklers and more. See!