Odkolek Czech Bread

ODKOLEK, one of the oldest Czech bakeries, approached us at Cocoon wanting a long-term strategy for brand communication. Currently owned by United Bakeries, it is experiencing a rebirth as an umbrella brand with the greatest potential to compete on the market. Therefore, ODKOLEK needed to update their visual identity without sacrificing their heritage.

In order to keep this balance of the past and present, we kept the timeless ODKOLEK logo, but simplified the typography. Historical photographs illustrating the brand’s roots depict scenes from František Odkolek’s original bakeries. To avoid looking outdated, we treated these with contemporary filters. We created the claim, “There is no bread like bread”, and the project expanded to include a complete redesign of their portfolio.

If anyone is going to Czech Republic, this would be an authentic Czech snack.