Oats at Whole Foods

I ran out of oats from my regular supplier, Honeyville.  While waiting for another bag, I bought a few pounds of bulk groats from Whole Foods Market.  At about $2.65/lb, I thought it was a little pricey, even if it was organic.  At home, I found that the groats were smaller, softer, and less dense than the Honeyville.  I am wondering if WFM deliberately bought low-quality groats, if WFM got fooled by the wholesaler, or if that's what you get if you go organic.